Tag Archives: political marketing

The Power of Demographic Profiling in the 2024 Indonesian Presidential Election

March 22, 2024   Publikasi
Sonny Harry B Harmadi
Institut Teknologi Sepuluh Nopember, Surabaya – Indonesia.
Ricardi S. Adnan
Universitas Indonesia, Depok – Indonesia.
Tulisan ini dimuat dalam International Journal of Social Science and Human Research, 22 Maret 2024

This article discusses how demographic profiling played a crucial role in the victory of a pair of candidates in the Indonesian presidential election contest. Prabowo Subianto (PS), a retired general who had previously lost three times in a row in presidential elections, finally won in 2024 with more than 58% of the voters.