COVID-19 virus has been putting many people’s health in peril and causing social anxiety, insecurity, and mayhem. It has become a public enemy. Collaboration between all sectors and ommunity involvement are required to control the spread and negative effects of COVID-19. The beauty industry has emerged as one of several crucial sectors in the fight against COVID-19 Because they can make hand sanitizers, cleansers, handgel, and lotions in large quantities that can protect the community and encourage community to stay healthy. This research explores the roles played by some locally produced beauty products in Indonesia inempowering women and girls to protect themselves from COVID-19.